Since Weston-super-Mare Town Council opened the Visitor Information Centre on the 6th June, in the old Tropicana building, the Visitor Information Centre has had over 8000 visitors. Staff have been kept busy dealing with queries ranging from what’s on, to tide times, and where to find dog friendly beaches and pubs. They have also been able to book accommodation for visitors ranging from a room for the night, to a week’s holiday.
Whilst Weston has always attracted holiday-makers from within Britain and Europe, the town is now seeing visitors from further afield. Love Weston accommodation providers are reporting visitors from New Zealand, Australia, Thailand, UAE, Asia and Scandinavia. In part this is due to the world-wide focus Dismaland gave to the town, and also the work Love Weston did with VisitEngland in 2015 in promoting the town during the Rugby World cup and in 2016 with the Year of the English Garden.
The Love Weston brand is also growing in strength, and despite only being 3 years old, the website is now frequently featuring at the top of Google searches for Weston-super-Mare and for event information for the town. On the weekend of the Air Festival the Love Weston Facebook page was viewed an amazing 11,000 times.
Debbie Matthews, Tourism Consultant for Love Weston commented “This is great news for the Love Weston website. We knew it would take some time as it was a new domain and was up against well-established websites, but I am delighted that the work and dedication has paid off, and would like to thank Carl Doyle, SEO Specialist at New Mind, for his part in helping towards this achievement.”
Town Clerk, Malcolm Nicholson commented ‘The Town Council opened the Visitor Information Centre on the sea front in May and already it is showing its popularity with both visitors to the town and local residents. Even in this internet age many people like to be able to have a conversation with a real person, face to face and that is what the VIC provides.’
Notes to the Editors
• Weston-super-Mare Town Council was established in 2000 as the only democratically elected body which exclusively represents the town. In legal terms it is the ‘parish’ council for the town with 31 councillors
• The Visitor Information Centre is managed by Weston-super-Mare Town Council and is based in the North Somerset Council owned Tropicana Building. It opened on June 6th 2016 and will remain open for the summer season 2016.
• Love Weston is Weston Town Council’s official Tourism site, and was a brand new domain in 2013 when it was acquired by the Town Council and it won an award for achieving over 700% it’s predicted growth in the first year.
For further information please contact Tricia.Brabham@wsm-tc.gov.uk