Ambitious wayfinding projects to direct pedestrians around Weston’s town centre have been put in locations across the seafront and the high street. 

The wayfinding scheme includes installation of colourful signage on the High Street and Salisbury Terrace entrances to The Sovereign and using the Super Weston branding and striking images of Weston to update the current pedestrian signs around the town.

Part of North Somerset Council’s Super Weston Placemaking Strategy, which aims to highlight the very best of Weston-super-Mare as the ideal place to live, work and invest. The wayfinding project connects and encourages footfall to the High Street, Grove Village, Orchard Meadows and the High Street helping people to find their way around the town and places of interest, particularly during their visit to view the SEE MONSTER

Cllr Mark Canniford, Executive Member for Placemaking and Economy, at North Somerset Council, said: “The Wayfinding scheme demonstrates the excellent partnerships behind the Super Weston programme of activity and events. North Somerset Council and Weston Town Council funded this activity; which is complemented by the temporary art exhibits which have been presented by Culture Weston and local artists around the town; with the Weston BID team helping to create the route and choose the designs.

“This project is an excellent example of what can be achieved when key Weston partners work together to create something that benefits the local business and visitor economy.” 

‘We are delighted to be working with North Somerset Council on these wayfinding signs. We have been keen for some time to have clear directions for both people visiting our town and people who live here. There are some real hidden gems in Weston, such as our Museum and these signs act as a friendly reminder what a wonderful town we have.’ – Town Clerk Malcolm Nicholson